Cosmetic devices, and we say so on the page
Not every aesthetic machine is a medical device. Some are cosmetic devices, and that is a different legal classification rather than a lesser machine. We tell you which is which before you buy, not after.
Why we label a machine cosmetic
Plenty of suppliers describe every machine they sell as clinical, professional or medical grade, because it sounds better. Those words are marketing, not classification. What decides it is what the device is intended to do and how it does it.
What a cosmetic device is
A device intended to improve appearance rather than to diagnose, prevent, monitor or treat a condition. It is still a serious piece of equipment, it still needs training, and it still needs to be safe and correctly supplied. It simply is not a medical device.
What we will not do
We will not tell you a cosmetic device is MHRA registered when it is not. We will not let you buy a machine on the strength of a claim it cannot support, and then leave you to defend that claim to a client or an insurer.
If a machine on our site is a cosmetic device, the product page says so in plain words.
Whether something is a medical device turns on intended purpose and mode of action. The MHRA guidance is on gov.uk. We are not a regulator, and this page is a plain-English summary rather than legal advice.
Cosmetic devices we supply
Prices exclude VAT. Supplied with delivery, setup and training, the same as everything else we sell.
Three things worth checking
Your insurance
Insurers ask what the machine is and what training you hold. Buying a cosmetic device is straightforward, but you need to describe it accurately on your proposal form. Getting that wrong is how cover gets refused later.
Local authority rules
Requirements for treatment premises vary by council, and some treatments need a special treatments licence or registration. Check with your own local authority before you commit to a machine.
The claims you make
What you can say in your own advertising follows from what the device actually is. Medical sounding claims about a cosmetic device are exactly what gets salons into trouble with the advertising rules.
Not sure which side a machine falls on?
Ask us. We would rather spend ten minutes on the phone than sell you the wrong thing. Come and see the machines running at The Avenue, or ask for a free video demonstration.
